Jasmine Joan is a Creative Director, CEO, and founder of the 1% EDGE METHOD™, helping female founders and SMEs become impossible to ignore through bold positioning, branding, and storytelling.
An award-winning filmmaker and entrepreneur, Jasmine scaled her video marketing agency to multi-six figures from scratch, directed global docu-series for Coca-Cola, and worked alongside The King’s Trust and Fortune 500 brands.
A survivor of domestic abuse, Jasmine rebuilt her life and business from the ground up after walking away from both financial security and success for her safety. Today, her work focuses on helping underestimated founders stop “twinkling” and start leading with unapologetic visibility, authority, and impact.
She is also the co-founder of Bold, Brave and Weird, an annual marketing, branding, and sales event for women and non-binary people.
Jasmine Joan is a Creative Director, CEO, and founder of the 1% EDGE METHOD™, helping female founders and SMEs become impossible to ignore through bold positioning, branding, and storytelling.
An award-winning filmmaker and entrepreneur, Jasmine scaled her video marketing agency to multi-six figures from scratch, directed global docu-series for Coca-Cola, and worked alongside The King’s Trust and Fortune 500 brands.
A survivor of domestic abuse, Jasmine rebuilt her life and business from the ground up after walking away from both financial security and success for her safety. Today, her work focuses on helping underestimated founders stop “twinkling” and start leading with unapologetic visibility, authority, and impact.
She is also the co-founder of Bold, Brave and Weird, an annual marketing, branding, and sales event for women and non-binary people.
