Aseil Amgheib is the founder and lead brand designer of Design Wolf, a London-based branding and creative studio specialising in strategy-led branding, storytelling and digital experiences. Originally trained in Interior Architecture, Aseil brings a unique perspective to brand building, combining strategic thinking, visual storytelling and purposeful design to create brands that connect with people on a deeper level.
After launching Design Wolf in 2021, she built the studio into a growing agency working with clients across hospitality, wellness, retail and lifestyle sectors in the UK and internationally. Her work focuses on helping businesses uncover their story and translate it into distinctive, memorable brand experiences.
Alongside running the agency, Aseil shares insights into creativity, entrepreneurship and the realities of building a modern creative business, documenting both the challenges and successes of growing a brand from the ground up.
Aseil Amgheib is the founder and lead brand designer of Design Wolf, a London-based branding and creative studio specialising in strategy-led branding, storytelling and digital experiences. Originally trained in Interior Architecture, Aseil brings a unique perspective to brand building, combining strategic thinking, visual storytelling and purposeful design to create brands that connect with people on a deeper level.
After launching Design Wolf in 2021, she built the studio into a growing agency working with clients across hospitality, wellness, retail and lifestyle sectors in the UK and internationally. Her work focuses on helping businesses uncover their story and translate it into distinctive, memorable brand experiences.
Alongside running the agency, Aseil shares insights into creativity, entrepreneurship and the realities of building a modern creative business, documenting both the challenges and successes of growing a brand from the ground up.
